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The Number One Reason Why Most Entrepreneurs Fail

The number one reason why most entrepreneurs fail is because they start big, without much thought.

What does this mean?

In the entrepreneurship world, thinking big is a term that is used quite often.

But it is a dangerous term.

While there is nothing wrong with thinking big, it’s often a misleading way of getting encouraged to start something.

Many entrepreneurs I see interpret thinking big as starting big.

That’s where they go wrong.

Let’s take an example to understand this.

Let’s say you want to start a café but have no prior experience of doing so.

You may think it’s your passion and that it’s something you would enjoy.

The mistake you can make there is to start big.

Starting big would be to apply for a business loan, get a space for your café, invest in equipment and staff and then hope that it will all work out.

Let’s take another example.

Let’s say you are interested in online marketing and want to start an online marketing agency.

Starting big would mean you start looking out for big clients, get an office and hire employees.

Starting big looks good on paper but comes with one crucial flaw.

Which is that all the effort is based on an invalidated belief system.

Too much has been put in but without any validation.

What is this validation?

I’m not just talking about the validation that your business has to make money.

There’s a far more important validation that precedes that.

Which is – Do you like what you are doing?

Do you like the activities that are going into running your business?

Then comes the validation of whether people are actually interested in buying your product or service.

You have to realise that starting a business is not completely a logical affair.

It cannot be.

If you start something, it will consume you totally.

I’m not saying you will have to work 24/7 (in fact, the biggest myth is that entrepreneurs have to work very hard, but I’ll save that one for a later article).

When I say it will consume you, I mean it will become a part of you.

There is no question of work-life balance like you may have in a job.

In entrepreneurship, your work is life and life is work.

Your business is your lifestyle.

And how can something be a part of your lifestyle if you don’t like the activities that go into it?

So what’s the solution?

The solution is to start small.

In the aforementioned examples, the person interested in a café should not simply jump into starting an actual café.

Instead, he or she should test the waters by starting small.

They can open-up a small stall first or start from their home and cater only to their friends initially.

This way, there will be no pressure, but it will give them an idea of the actual effort involved in running a real café.

They will get a taste of the activities that they are required to do.

If they like those activities, they will have real action-based validation that their desire to start a café is a genuine one and not based on some wishful thinking.

Similarly, the person looking to start an online marketing agency can start off as a solo freelancer.

This will give that person an idea of all that goes into running an agency.

The key is to get a little taste first.

I remember something similar happening to my friend.

She loved cooking and always wanted to start a night tiffin delivery company that caters to working professionals.

This meant that she had to cook late into the night.

She and her partner printed business cards, got the menu designed and started a website, even though they had never really put any of their theory into action.

And within the first few days, she told me what I had expected to hear –

Kush, I HATED cooking that late into the night and with so much pressure on me!

I tried my best to not smile when I replied – “No way!!

They shut that business down before it even took off.

They would have been better off had they first only “test-driven” their plan on their friends.

Then all those costs that went into making their promotional materials would have been saved, never mind the emotional turmoil that they had to endure.

My friend would have easily got the validation that even though she loves cooking as a hobby, it was not something that she would have enjoyed doing under entrepreneurial pressure.

The thing is that life doesn’t work logically.

We may think we like something but the reality can be totally different.

Starting small allows you to taste that reality.

In my case, when I started my photography workshops, I did so with the validation that I loved teaching.

The validation lay in the fact that I had already taught other subjects before and always loved teaching.

But I still did not start big because I had never taught photography before.

So before trying to arrange a group workshop, I tested the waters by doing a one-on-one session just to see whether I would like it and more importantly, whether it will work for the client.

Both the things worked – I loved it and so did the person I taught.

It’s been more than 2 years and I’ve been continuously doing these workshops and the only thing I don’t like about teaching is that I don’t get to do it every day.

This was because everything came out of starting small and validating my belief before taking things to the next level.

So next time you plan on starting something, start small, test the waters and once you validate your idea, go fully into it.

It will not only ensure that you stand a higher chance of succeeding but also keep you relatively stress-free.

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I sold my PlayStation to Start a Business

Around 3 years back, I sold my PlayStation to start my photography business.

I sold it for a measly 10k.

But this small amount was more than enough for me to start a business.


Because I knew how online advertising works.

I knew how cheap it was to advertise using online methods as opposed to using traditional offline advertising methods.

That few thousand rupees I earned were enough to run Facebook ads that resulted in sales for my business.

Why am I telling you this?

Because online advertising still hasn’t changed.

It’s still cheaper than any other form of advertising.

And that’s exactly why you should not even waste a second in starting to learn it.

Possessing knowledge of online marketing and advertising will give you such a huge advantage because you won’t have to rely on anything but yourself to start a business.

Very few people know about it right now and that’s exactly why you should jump into it.

It’s never been easier to start a business based around your passion.

In a few weeks, time I will be releasing a completely free Facebook advertising course here on this website.

But don’t wait for it.

Simply head over to Udemy, search for some free courses and start learning.

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The Biggest Secret to Running a Successful Online Business

The biggest secret to running a successful online business is to acquire your customers at a profit.

What does this mean?

It means that the money you use to grow your business doesn’t have to be your money.

It has to be your customer’s money.

Unless you have super deep pockets (think Amazon), this is the only real way to grow an online business.

Let’s take an example.

Let’s say you are running an e-commerce website that sells health supplements.

You run an advertising campaign (using Google Adwords/Facebook ads) to attract traffic and customers to your website.

Let’s say you spend Rs.X on your advertising campaign.

And let’s say you earn Y from immediate sales.

It’s a no-brainer that Y-X has to be a +ve figure for you to sustain your business.

If it is, then great for you.

But for a lot of people, that won’t be the case. That’s the reason most businesses shut down.

So what can you do if you are making a loss?


What’s this new strategy?

The strategy is that when you advertise your products/services, don’t create an ad that sells your products at the original price.

Run an ad that is giving a mega discount.

Why? Because of the following reasons:

  1. People love discounts so they are more likely to click on your ads. The more they click, the higher the CTR (click through ratio) of your ad. The more the CTR, the lesser the CPC (cost per click). If all this is sounding like Chinese, then to simply put, the more “seductive” you can make your ad, the lesser you will have to pay. So Rs.X goes down.
  2. People who click through the ad and come on your website are more likely to buy that product because it’s at a discount. Who doesn’t love a discount?

But more conversions doesn’t necessarily mean a higher Rs.Y since you are selling at a discount. But this is where you have to think long term. Right now, your only aim should be to let (Y-X) > Zero , i,e, even if you break even, that’s fine. Even if you do incur a loss but it’s not that huge, that’s also fine. And any profit is a bonus.


Because your real sales are not these first ones.

This initial advertising campaign is not to be run for sales. It has to be run for two very important reasons:

  1. To build your customer list (since visitors will be giving you their e-mail address, which you will ask in exchange for the discount coupon code.)
  2. To be able to run a retargeting advertising campaign later on . A retargeting campaign allows you to show ads to people who visited your website by using the pixel tracking mechanism. For example, if I’m running a Facebook ad, I can install a pixel code given by Facebook on my website, which tracks the visitors and allows me to create ads that can specifically be shown only to people who visited my website. In fact you have seen this type of retargeting everywhere. Haven’t you seen that when you check out a certain product on Amazon, you start seeing Amazon’s ad for that same product everywhere. That’s retargeting or remarketing for you.

Through sending follow-up e-mails to your list and using retargeting, you start to get into your customer’s minds.

That’s the time they start knowing you and trusting you.

And that’s when the repeat sales happen.

And that’s when you make real profit.

The initial profit that you have earned was only to acquire the ability to reach your customers anytime you want.

And even after you make profit, a significant chunk of it has to go back into the starting advertising campaign?

Why? Because that’s what is building your LIST, the lifeline of your business.

So don’t rush and apply for a home or car loan and spend all your profit.

Invest some percentage of it back. Re-investing your profits back to the first step is what makes sure that this cycle keeps going.

This same model can be applied to any business.

The execution and strategies will differ but the concept will remain the same.

Once you do things this way, you will, after practice, start to make every step efficient and then turn this process into a never-ending cycle.

Finding this process is the engine for your business.

Sometimes it’s easy and sometimes it’s not.

But it’s the only thing that separates a business that lasts from the one that does not.


Focus On and Get Good at ONE Traffic Generation Method

Today’s lesson is a short one.

I see many marketers and entrepreneurs spread themselves thin by being on a lot of social media platforms and trying every trick in the corner to generate traffic.

You should avoid that since it can lead to burnout pretty soon.

What you have to do is to go deep into one method and become an expert in that.

For instance, for me, it’s Facebook marketing.

The first time I tried Facebook marketing, I loved it and never looked back.

The method you choose has to be enjoyable to you.

Before Facebook marketing,  I had enjoyed some success with SEO (Search Engine Optimization).

But I did not enjoy it because of the following reasons:

  • It takes a lot of time
  • It’s very technical and boring
  • Google algorithm can change anytime and render all my efforts waste

But I know a lot of people who simply love SEO.

So it’s a personal decision that you’ve got to make.

But don’t go around trying every trick in the corner.

When you become an expert in one tactic, you start to see results because you are doing things better than 90% of the other people trying their hands at that method.

Also, your expertise will not just be rewarded in traffic, but also low costs because you would know how to achieve a higher efficiency in using that method.

If you were to ask me honestly, I would only recommend one strategy and that’s Facebook marketing.

It’s lot of fun and there has never been any platform (except for Google Adwords maybe) that can reach out to laser targeted customers in a super efficient and cost effective manner.

But I see a lot of people do Facebook marketing and advertising the wrong way.

They are quick to use those shiny blue “BOOST POST” buttons that Facebook offers.

They do so without any thought and any strategy.

And the result is a financial disaster.

And because of such experiences, they start thinking this whole online marketing thing doesn’t work.

That’s why it’s essential that you learn as much as you can and then apply.

One great resource to learn Facebook advertising (or anything else) is Udemy. Udemy is a platform where people put up their courses. Many courses there are free too.

Once you master one tactic, you’ll see that other things start to work for you too.

For instance, because Facebook generates so much traffic for my photography business, it helps me in my SEO too since people share the content on my website.

As of now, my website, www.creativepadphotography.com beats some of the bigger photography organisations and ranks first on Google for keywords related to photography workshops in Pune, though I hardly did any SEO.

Don’t try any voodoo SEO tricks to rank. Let things happen on their own.

But the key to remember is to master one tactic.

Like they say, go an inch wide and a mile deep.


One of the Easiest and Free Techniques to Learn Online Marketing

A short but important lesson for you today.

One of the easiest way to learn marketing, especially online marketing, is to simply watch what other successful people are doing.

How do you do this?

Simply visit their website and look out for the way they try to get your e-mail address.

This could be an offer in exchange for which you have to give your email address, like:

  • A free e-book or course
  • Discount offer
  • Newsletter subscriptions
  • Free event tickets
  • Registration criteria to become a member

Offers like these are referred to as a lead magnet in the marketing world.

Because their job is to simply acquire the e-mail address of the visitor.

If you’ve been reading my free course Learn How to Start an Online Business in 5 Days , you would have seen why capturing e-mail addresses is one of the most important things you can do, something which amateur marketers don’t do.

Having an e-mail list lets you reach out to your customers anytime you want.

For instance, you are required to part with your e-mail address when you buy something from Amazon.

Now they can get in touch with you when another product in the same category comes up.

Also, let’s say you did not purchase the product.

Now, they can remind you about it so you can complete the purchase.

Basically, because of them having your e-mail id, they have a free and lifetime route to you anytime they want, unless you unsubscribe.

Apps these days serve a similar function.

That’s why everyone wants you to download their apps as quickly as possible.

Just like an e-mail, notifications from apps keep the brand in your mind.

So coming back to our technique.

Whenever you see such a lead magnet, deliberately give your e-mail id to see how the marketer tries to “seduce” you into buying their product or service through a series of e-mails.

I’ll give you an example.

I’m into conducting different types of workshops, so I’m always interested in learning how to improve the whole process of selling a workshop, right from acquiring someone’s e-mail to finally making sure they attend the event.

So to start the process, I can first figure out who the top workshop trainers are in my field.

Arfeen Khan happens to be one of them.

So I take the following steps:

  1. Search for Arfeen Khan on Google to find his website.
  2. On his website homepage, the first thing I see is his lead magnet, which is an offer to download the first chapter of one of his books, as you can see below:
  1. I enter my e-mail and wait for the time when his next event comes up.
  2. Till then I will notice how he warms me up to his services through various e-mails that he sends.
  3. Once the inevitable event e-mail pops up, I register for his event to see the exact registration flow.
  4. Then, if I want to take things to the next level, I can actually go to the event, especially if it’s a free one to see how he finally converts the registrants into buying customers.

So I can get an overview of a successful marketing strategy for free and with so much ease.

I hope this article helped you. Do leave your feedback below!

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The Biggest Mistake You Can Make When You Start an Online Business

Usually when you read such articles, you read about various mistakes related to marketing principles or some technicalities related to operations of business.

I’m going to tell you something different.

The mistake I’m talking about comes way before any of the mistakes that are usually talked about.

The mistake I’m going to talk about is the root of all the mistakes that appear later on on the surface.

And that mistake is not asking yourself one very important question, which is:


This is not just applicable to a business. It’s applicable to any kind of project, be it a job or any other kind of work.

If the answer to this question is Yes, then you know you’ve won half the battle because your project/business/idea is coming straight from the heart.

You’ll know you are in the game for the long run.

I see a lot of people, especially in the online marketing world, try their hands at all kinds of short-cuts.

Unsurprisingly, they don’t last long.

In fact I was one of them.

Let me give you a few examples of my own mistakes when I started out.

Here are three of the many online projects I tried:

  • Love Master India – A website where I was to be a dating guru and give advice to men on dating, grooming, romance, relationships, etc. My earning model was relying on the hope that the people who will come to my website would sign up for a dating website that I was affiliated with, thereby earning income as commission from that website. This website made me Rs.Zero with a capital Z.


  • Soccer Quick – A website where I wrote tutorials on how to play soccer and earned income by referring a video tutorial product that was I was affiliated with. I ended up selling this website for $1000 on Flippa.com.


  • Bowflex Blaze Review – A one –page website where I wrote about a home gym called Bowflex Blaze and then placed an affiliate link to buy it from Amazon. For a long time, this website was ranking on top of Google because of the SEO tricks I used and was making me pocket money every month. In June, 2016 my hosting provider emailed me saying that Bowflex wanted me to take the website down on the grounds of copyright violation. It’s funny because I was actually selling their product. Maybe they were scared that I would keep outranking them on Google and that it would hurt their brand.

Now why did none of these work?

Because they were all half-hearted short-cut projects.

Was I really passionate about dating? No.

Was I really passionate about soccer? Yes, but only while playing or watching it, not starting a business around it. In fact, during my MBA days, I even did a marketing internship with a Soccer club, where I lasted exactly one day.

Was I really passionate about selling home-gyms? Hell no.

Then why did I start all these projects and many others that I have not even mentioned?

Because of only one thing – to somehow make money quickly without doing much work so I can quickly retire and live the rest of my life sipping on martinis on a beach in Thailand.

The plan didn’t work out quite well.

The biggest problem with all these projects was that the answer to the aforementioned question was a resounding No.

I was NOT willing to do them for the rest of my life.

I see the same mistakes being made by a lot of other people. For instance, when I conduct any sort of digital marketing workshops, a lot of people come to me after the workshop and ask me questions like – How can I use Facebook ads to promote CPA offers or some other type of others? My friend does that and makes a crazy amount of money every day. Please tell me how to do it.

I usually don’t give an answer because of two reasons:

  • I don’t know how to do it myself
  • I know that such ideas are destined to fail


Because of simple supply and demand equation.

If a business model is as easy as jumping on to Facebook and running ads to make money, you can rest assured that a lot of people will figure it out and jump on the bandwagon.

And when they do, lot of things will go wrong, including:

  • Facebook ad costs will go up.
  • CPA offers will have higher barriers to entry (application process will become strict).
  • Affiliate commission from these offers will be reduced.

Basically, you’ll make some quick money and then everything will go south.

The trouble is that you can apply all the great marketing tactics in the world and they all still won’t be able to beat the biggest and the most proven marketing tactic – CONSISTENCY.

Consistent effort is what makes a business successful.

And to be able to be consistent, you need to do something that you like to do.

For example when I think of my photography business, I get the feeling that it’s something I can do for the rest of my life.

Whether it works or not is not the question here.

The only question is whether I get the feeling of me being able to stick with it.

At this point, a common question is – how can I determine if I like something?

Here’s the answer I like to give:

  • Find an area of interest that you like. It can be some hobby you like or some topic you like reading or enquiring about. In my case, I chose photography because it’s a hobby I absolutely love. And my second business (this one), I plan to make it revolve around blogging/Online business topics/self-improvement/psychology because I love reading and listening about these things.


  • After finding your area of interest, what is equally important is that you align it with your natural strengths. For example, though I love doing photography, I really don’t enjoy doing professional or commercial shoots that much. I enjoy teaching, so my business revolves around teaching photography. In the same way, I rather research about and teach online marketing principles than starting a digital marketing agency. Teaching comes naturally to me and is something I love to do. You make me stand in front of 1000 people and I will thank you for that, not get scared or intimidated. It excites me. I talk about this aspect of finding your natural strength in the article – Why Follow Your Passion is an Incomplete Advice.


The basic point is that you should try to visualise all the daily activities you will be required to perform in order to grow your business or perform in your job. And you should love or at the very least not hate them. At least not the majority of them.

Sometimes we are all required to do things we don’t enjoy but those activities should be rare.

The majority of activities should be enjoyable to you.

Even if things don’t work out for me in the entrepreneurial world, I know that I will be doing something related to teaching or training because it’s one of those fields that I can picture myself doing for the rest of my life.

This puts me at great ease because it makes detached from entrepreneurship.

Tomorrow everything can go wrong and I won’t be too disappointed since I know I can always get a teaching job and I’ll still be happy. And once I’m settled again, I can give entrepreneurship another shot.

Ideas that have an aura of eternity relax you.

So I suggest you play the longer game and start asking yourself the question that we talked about.

Whether or not your business/job will work because of it is for no one to say. But one thing that will happen for sure is that you’ll feel at much more ease overall.

More importantly, you’ll know that you are being authentic.

And that authenticity is bound to, at one point or another, shine in the form of excellence.

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What is Lifestyle Entrepreneurship? How is it Different From the Usual Entrepreneurship?


Hi! In this episode we’ll be talking about what is lifestyle entrepreneurship and how is it different from the usual entrepreneurship. Lifestyle entrepreneurship is something that is relatively new especially in India. In the US, it is very popular nowadays. So I am going to be talking about what it is and what are the differences. I am going to be telling you about 10 to 11 differences between lifestyle entrepreneurship and the usual way that we know what entrepreneurship is.


The definition of lifestyle entrepreneurship is that a lifestyle entrepreneur starts a business not with the sole purpose of making a profit. A lifestyle entrepreneur, as the name suggests, does so because he or she wants to lead a particular type of lifestyle or a particular type of life. It is their hope that doing business will enable them to lead a certain type of lifestyle even if they are not making too much money doing it. We are going to be looking at a few differences.


One example which shows that it is relatively new and unheard in India is because I was at a networking event. I actually hate that word networking. I was just at an event where there are a lot of people and you just talk to them and exchange your ideas and views. I was at one of these events and I hardly go to these but I did once.


I was just talking to a guy and I just wanted to see what their reaction will be when they ask me what do you do and I say that I am a lifestyle entrepreneur. So I did that and the guy whom I was talking to, the first thing he asked me is, ‘Oh that’s great. So where is your store?’ What he thought was that lifestyle entrepreneur means that I have a business which is in the segment of lifestyle like clothing and all so he naturally asked me what kind of a store do you have and where is your store. I was like ‘Oh great. This is not very popular in India.’


I am going to be telling you about some differences. I have already told you what it kind of means generally but once you listen to these differences between lifestyle entrepreneurship and usual entrepreneurship it will start to become more clear to you. With the advent of Internet, especially social media, lifestyle entrepreneurship is becoming very popular. I see a lot of friends of mine take this approach. What are the differences?


The first difference is that when it comes to money versus freedom. The usual entrepreneur normally is very concerned about making a profit and they do most of the things with keeping the bottom line in mind. Bottom line is very important just like in any other business. But for a lifestyle entrepreneur, even though, of course they have to make a profit to sustain the business, it is not that important. What is more important is the value of freedom.


So a lifestyle entrepreneur does everything for the value of freedom. That is, they don’t want to be under someone. They don’t want to be under some kind of a boss or they don’t want to be following some kind of rules and they want a free lifestyle. They want to wake up at whatever time they want. They want to go to sleep at whatever time they want and stuff like that. They want to have their lifestyle exactly like they want to lead. So they develop a business which can facilitate that lifestyle.


The second difference is when it comes to setup. A normal entrepreneur usually will have a team around him and a lifestyle entrepreneur usually will go solo. A normal entrepreneur is very good at delegating stuff which they are not good at doing themselves. A lifestyle entrepreneur prefers to do everything on their own. So they just don’t trust people to do a job very well.


Secondly, they don’t want the headache of having employees or anyone on contract. So they can get a few odd jobs here and there on contract but normally they would like to keep doing things by themselves. In fact, there is a new word which is coming up which is very popular these days called as solopreneur. These are lifestyle entrepreneurs. Solopreneur basically means that you are just a solo entrepreneur; you are a one man army or one man show in the business.


We are going on to the third difference now. Because a lifestyle entrepreneur tries to do everything himself, the problem is that usually lifestyle entrepreneurs will start very small. They will start with whatever is working. They will just go on, it doesn’t matter how small it is. But a normal entrepreneur would probably be getting some kind of a funding before they start because their idea is really big. May be they are coming up with a product or service which requires lot of investment. Lifestyle entrepreneurs on the other hand prefer their businesses to be bootstrapped. That is, they just fund their own businesses and they are pretty happy with that. So they start small.


The next point is when it comes to planning. Usual entrepreneur will have everything planned to tee. Ok, I am not saying all of them. I am just talking here on averages. So, planning is very important because if you have a team, if you have a whole setup, if you are liable to the people who have funded you, of course you need to have a business plan. A lifestyle entrepreneur just acts out of whim. They do whatever the hell they want! And they are just hoping that it will work and so they are pretty spontaneous when it comes to running a business.


This actually leads to the next difference which is flexibility. When it comes to flexibility a usual entrepreneur is usually not very flexible. They cannot afford to because they have people whom they are responsible towards. So they cannot just divert their plans whenever they wish. They need to really stick to whatever they have decided. But a lifestyle entrepreneur, because they are doing their things themselves, they can keep changing their direction wherever they want. It happens a lot.


For example, in my case I am doing this podcast thing and I have absolutely no idea what I am doing. I am just doing it because I like it. I just like talking and I just like sharing my experiences. Soon I am going to be having interviews on this podcast. I am just doing this because I like it. Whether it will work, how I will make money from it, I have absolutely no clue! Though I am doing a little bit of a podcasting course and all but nothing is sure here. That’s how we work. You just take a decision, you try it. If it doesn’t work you throw it out and then you try something new. We can do that because we do not have too many responsibilities.


Another difference is that a usual entrepreneur will normally be working from an office. So they will have this whole startup scenario around them. You must have seen them in little offices where people are working. On the other hand, a lifestyle entrepreneur will just work from anywhere; a coffee shop, home or any kind of place which gives them the environment to work. For example, if they need Internet and laptop to work, a café with Wifi works just fine.


Next point is that a usual entrepreneur is normally not very selfish. By that I mean that they always don’t take decisions with themselves in mind. So they will be thinking about a lot of other things such as their customers, their team members and the people who funded them etc. But of course they have to. But a lifestyle entrepreneur takes every step very selfishly. So every step that a lifestyle entrepreneur takes is completely with a point of view that it should lead them towards what they desire, towards what they want their lifestyle to be.


The next point is that the usual entrepreneurs are creating a machine. So they are creating a whole system. They really want to own that system. They will not have any other way. But a lifestyle entrepreneur is very happy to be part of the machine. So let me give you an example. Let’s say that if you are a lifestyle entrepreneur and let’s say that you are into teaching yoga. You just run a small yoga class and you are teaching yoga. Now if you are a usual entrepreneur, you would want to build a yoga empire. But a lifestyle entrepreneur will be very happy to be a part of someone else’s empire as long as they are just doing whatever they are good at. They usually fit into other people’s system. They are not really attached to this whole idea of entrepreneurship. They are just doing it because they just want to do what they like to do. Whether they are a part of someone else’s system or not does not bother them and does not affect their ego. But usual entrepreneurs are very attached to entrepreneurship. So for them the thought of working for someone else is just completely not thinkable at all.


Another point which is actually in favor of usual entrepreneurs is that if you start everything in a nice way and if you have a team and setup, you are very professional in how you conduct things. You will have timings for your team members to work; just like a normal office. You are the boss now. But a lifestyle entrepreneur can be, at times, a bit lousy in their work. They can really slightly unprofessional.


That’s something I see in lifestyle entrepreneurs a lot and it is something I still struggle with. It is something that has to be rectified pretty soon if you want to be a lifestyle entrepreneur. Whatever you do, that’s fine that you want freedom, but it has to be really professional no matter how small it is.


Another point which is similar to this is because everything is professional and the usual entrepreneur has all the resources, their businesses are usually very scalable.


That means they can cater to a lot of customers. So if they witness a growth in demand they don’t necessarily have to see an increase in overheads. They can really handle a lot of customers together because they have the resources to do that. One of the biggest struggles of a lifestyle entrepreneur is how to make your business scalable. The problem is that if you as a lifestyle entrepreneur try to take more responsibility, you are actually sacrificing one of your main values which is freedom.


Because any time you go towards making your business scalable, that means you will have to share responsibility. You will have to delegate things to other people and that is where you start to lose your freedom. So this is always a forever battle or a dilemma that a lifestyle entrepreneur faces. Should I scale my business or should I just maintain my freedom? Because if you don’t scale, you don’t earn too much. Can I be happy with whatever I am earning and slowly take things forward?


The next difference is that a normal entrepreneur doesn’t only rely on online marketing. They can be using all sorts of marketing. They will be involved in B2B marketing also. A lifestyle entrepreneur on the other hand has so no other option but to use online marketing. Why? Because it is just cheap. It is cheaper than other means of advertising and marketing. Usually all the lifestyle entrepreneurs you see nowadays get the majority of their work done online.


These are some of the differences. As you can see if you go back to our original definition, a lifestyle entrepreneur takes into account himself first and it is all about them. And then they figure out a way to give value to the customer. Whereas a normal entrepreneur just functions like how normal business is supposed to work and they will have everything planned; even if it comes to the expense of their own freedom. They are ready to sacrifice that. They have a big profit in the future in mind. The lifestyle entrepreneur is not really thinking about the future too much.


I hope you got a fair idea of how it works. Now, which is better? The answer to that depends on you. What kind of a person are you? In my experience, what I have seen is that usually lifestyle entrepreneurship is taken upon by people who are slightly rebellious in nature. Now all entrepreneurs are rebels but lifestyle entrepreneurs are slightly bigger rebels.


They are artists, they are normally very creative people who just don’t get along too well with other people and they want complete autonomy over what they do. They just want complete control and because of that they just can sacrifice many other things that could make their business grow. So which is better completely depends on you.


Also, another thing that I would like to mention is that just because you choose one thing doesn’t mean that you have to stick by it.


For example, Pat Flynn who runs a website called as www.smartpassiveincome.com earns like a crazy amount of money even though he is a lifestyle entrepreneur. But of course he has a whole team working with him. So I am sure, though I don’t know him personally, that he is not completely free. He must be having a lot of responsibilities.


But the point is that if you are a lifestyle entrepreneur and when things are working for you, you can of course take that added responsibility and then jump into proper entrepreneurship. It is not like you just choose something and that’s it. You can always do that. In fact, I actually advice people to do that because when you start small you at least find something that is working.


A lot of times what I see with normal entrepreneurs is that they jump into something but it might not work out in the end. Because they are starting big so the risk is bigger. So with lifestyle entrepreneur, one advantage you can have is that you can start small so your risk is small. Once things start working, you kind of get motivated to take that additional responsibility and you might just feel happy doing it.


I hope you like this podcast. I will be doing other podcasts too and I will be having some interviews of lifestyle entrepreneurs that I know. We will also be going down in one of the podcasts which we will be covering very soon. We will be going into the deep and inner psychology of a lifestyle entrepreneur. What makes some people really go into this type of a business where they want to have this freedom? We will be looking deep into their minds and trying to figure this thing out. I hope you like this podcast, thanks for listening. I will see you in another episode. Bye for now.

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How to Use Facebook Advertising to Get Students and Customers For Your Training or Workshop Business

Facebook marketing is changing the way advertising and marketing works.

Gone are the days when you had to physically run around to paste flyers around the city and hand out pamphlets to fill your classes.

In this article I’ll show you how you can get students and customers just by sitting at home with your laptop.

So let’s get started.

Being in the teaching/coaching/training business is one of the best choices you can make because of the following reasons:

  • It’s a field that allows you express who you truly are by sharing the knowledge that has defined you as a person
  • It’s extremely noble as you help others to gain a particular skill set or knowledge that will help them become successful
  • You get to interact with like-minded people and form a community that is moving towards a similar goal
  • You can make a great income doing all what you love to do.

But the problem many people face is how to get clients/students/members who are interested in learning from them.

And this is where this article will help you.

It doesn’t matter what training business you are in.

You can be a personal fitness trainer, a dance teacher, a yoga teacher, a soft skills trainer, a foreign language teacher, a financial advisor or any other type of trainer who has something to share with others.

What matters is that you reach out to the people you want to share this knowledge with.

And that is where many people struggle.

Here is the reality – You can be the best teacher in the world who has completely mastered a particular subject matter and you can still end up with 0 students.



You see, while content is undoubtedly important, what is more important, especially when you begin is MARKETING.

That’s what many trainers don’t pay too much attention to.

Just because you are very good at what you teach and how you teach does not change the fact that people need to hear and know about you for you to get the chance to turn them into clients.

So you need a medium to reach out to the people who are interested in what you have to offer.

Now traditionally, this would be done by a typical offline advertising mediums like newspapers, magazines, pamphlets, flyers and what not.

But there are two main problems with that kind of advertising:

  • First, it’s not cheap. So it rules out many trainers who don’t have the resources to pay newspapers and magazines to print their ads.
  • Secondly, they are targeted. In these type of ads, you pay the publisher a set amount of money and then HOPE that it will generate some return for you.

Now both these points are of no concern to people who have loads of money. These people can afford to let untargeted ads run since they are not worried about losing money.

So at one point or the other, their ads start to work.

But I’m assuming you don’t have that much money to invest. And even if you do, keep reading as I’ll be telling you a much smarter and economical way to advertise your services.

In the last 7 years, there has been a massive shift in how advertising is being done.

And if you haven’t guessed already, the main reason for this is the INTERNET.

The internet has completely changed the game of business.


Because it has allowed advertisers to advertise to a massive amount of people FOR VERY LITTLE MONEY.

Internet and social media has levelled the game of business so small and even individual entrepreneurs can easily spread the word regarding their services and star a business.

Secondly, as we’ll learn soon, online advertising has the capability to target only those people who are interested in what you have to offer.

This laser targeting capability is actually what makes these ads cheaper and effective.

While there are a plethora of advertising options on the internet, the one that is the hottest right now is FACEBOOK ADVERTISING.

There has NEVER EVER been a more effective advertising mechanism developed in the entire history of this universe than Facebook advertising.

The only way to make you believe that is to show you an example:

Let’s say you are a Yoga teacher who is looking to get students for her class.

The tradition way of going about advertising your class would be to take all the physical effort of pasting flyers, distributing pamphlets and talking to close friends and relatives and asking them to spread the word.

Then you would hope that someone sees and hears all that and comes to you.

And if you’re rich, you would approach big publishers like newspapers and health magazines.

But the hope factor would still be present as none of the methods used are LASER TARGETED.

Now let’s say did not do all those difficult things mentioned above and instead just relaxed on your favourite couch at home, switched on your laptop, connected it to the internet and logged into Facebook.

Then you create what is known as a Facebook ad which displays your services and BOOM! You start getting clients!

Sounds easy? WELL IT IS EASY.

Let’s see the process in detail.

First let me show you how an ad looks on Facebook. See the image below:


Look at the big image in the centre which says ‘Become a certified Digital Marketer’.

Do you see the word Sponsored on top the image?

Whenever you see that, it means it’s an ad. As you can see here, the advertiser is Upgrad.

Now let’s see what happens when I click on this ad.

I click and I’m redirected to the advertiser’s website where they are displaying the Digital Marketing course that was shown in the ad, like shown below:


So, how does this ad mechanism work on Facebook?

It’s very simple:

  1. You create an ad on Facebook (we’ll soon see how this is done)
  2. You select the type of people on Facebook whom you want to show this ad to (we’ll be seeing this too).
  3. Facebook runs your ad just like the image you saw above.
  4. When people click on your ad, they are redirected to your website (that’s where you sell your product or service).
  5. Facebook charges you some amount of money when someone clicks on your ad and your aim to make the sale of your product or service to generate a profit.

Now let’s look at all this in detail.

I will create an ad for the Yoga classes that we had talked about.

Here’s how the process will work. Watch the video below:

Do you see how easy it was to create an ad and reach out to your target customers?
And all this can be done from the comfort of your home with a laptop and an internet connection.
That’s all that you need.
Learning how to use the internet and especially Facebook, can do wonders for your business in today’s world.

I hope this article helps you get an idea on how you can take your training business to another level.

I wish you all the luck! 🙂

5 Deadly Mistakes Made by Facebook Marketers and How You Can Avoid Them

Facebook marketing is really changing the game for small and big businesses alike.

With over a 1.5 billion users on it, Facebook’s ability to gather data from the information provided by its users and then use this data for running targeted ads has easily surpassed the capability of any other advertising platform.

Gone are the days when advertising was a luxury of the big players only.

Now, not just small businesses, but even solopreneurs can easily advertise their services, given the low cost and targeting capabilities.

But as with everything, it has its own pitfalls, which a lot of beginner marketers and entrepreneurs fall into.

Here are the five most common errors that you should avoid when marketing on Facebook.


Mistake #1 – Using Page Promotion Ads

Ever see those shiny blue buttons that Facebook so prominently displays around your page asking you to “promote” it so you can get likes? See the image below:


That innocent looking button represents the biggest pitfall that a marketer can get into.


Because……hold your breath……….LIKES DON’T MATTER!

I want you to repeat that out loud. Yes, really do it…LIKES DON’T MATTER.

I know this is contrary to whatever you’ve heard till now so let me get into some details regarding this so you can completely understand the point.

What you have to understand is that most people who start a Facebook page think that the more likes they have, the more the amount of people that will see their posts.

That’s not true.

Here’s how, in a very simple to understand manner, a Facebook page (and almost all of Facebook) works.

Let’s say a page has 1000 likes.

Now the assumption is that if it has 1000 likes, if a status update or a photo or anything else is posted on this page, it will go to all 1000 people who have liked the page.

It can but more often than not it WON’T.

Whenever you post something, Facebook quickly shows it to only a certain portion of your likes to see how they are reacting to it.

If that test audience reacts and engages with the post, then it shows it to more people.

And that’s not all.

It’s more likely to show your posts to people who consistently like, share, comment or click on your posts.

If someone doesn’t, then Facebook will consider you to be unimportant to them (hurts, doesn’t it?), and not show your posts to them frequently or not at all.

To cut a long story short, in most cases your actual REACH is way lower than your LIKES.

But the problem is that most people PAY for those likes, so it’s an investment that may not bear fruit at all.

For instance, let’s take an example of a post from one of my own Facebook pages:


Now, at the time of writing this e-book, this page has 7,513 likes.

But if you see the number below the post, it’s showing that the post has reached only 2566 people.

What about the rest of the people who had liked my page?

Well, they will live their whole life never knowing about this post (sob sob).

And if I do want to increase the reach, then I have use the button on the right (Boost Post) and pay Facebook to artificially increase the reach of my page.

So what are you supposed to do?

The first thing to be aware from all this is that you should not just post anything. Always try to post content that your fans will value and like. That way, it’s more likely to reach a higher percentage of your likes since it will get engagement. More the engagement on a post, more its reach.

But the problem with the above approach is that it’s not that easily applicable to slightly ‘boring’ types of businesses.

It’s much easier for pages that are based on topics like entertainment/travel/music/photography etc. since the content in these industries tends to be “liked” more.

But what about a dentist, or a real estate company, or any other business that may find it tough to continually come up awesome stuff?

Isn’t it unfair to them?

You bet it is.

And that’s exactly why you should let your likes grow naturally. Those kind of likes are the best because the like came to you rather than the other way round.

In fact, when you run other types of more meaningful ads (which you should), like ads that redirect customers from Facebook to your website, where you are selling something, you anyway get some likes as many people click on your page’s name above the ad and end up liking your page.

But bottom line is that don’t worry too much about likes.

On my own page, (www.facebook.com/kushsharmatrainer), I sold almost 50 seats to a Facebook marketing workshop when I only had around 60 odd likes on my page.

When you run and invest in the right type of ads, you get a chance to make a return on investment as those ads give you chance to make a sales pitch.

With a page promotion ad, your only return is a like. And as we’ve seen before, that may not be such a smart investment.

Mistake #2 – Doing Everything for Free on Facebook

As explained in the last point, your natural reach is limited.

So if you want to reach out to more people, either you pay Facebook or you do things for free.

While free sounds good, it usually isn’t in the long run.

Let’s say free promoting will involve the following tasks:

  • Joining relevant Facebook groups and posting
  • Commenting on relevant Facebook pages
  • Asking friends to share your posts

While there’s nothing wrong with these strategies, the problem is that they are very time consuming and often don’t yield desirable results.

So even if you don’t lose money, you lose time, which is equally valuable.

Facebook ads, on the other hand, make things very quick and efficient.

So learning how ads work should be a priority.

You should learn about the different types of ads and become very familiar with them.

Mistake #3 – Not Having a Website

Many beginners believe that only a Facebook page is enough.

That’s not true.

You definitely need a website.

The most important type of ads in Facebook are the ones where you can redirect the user from Facebook to your website.

Because these ads help you sell things.

For instance, when I run ads for my photography workshops, people see those ads, click on them, come to my website where I tell them about the workshop and the registration process and then they buy the ticket to the workshop.

You can use these ads for any objective, like getting people to sign up for your newsletter, reading your blog post, etc.

Mistake #4 – Not Installing the Facebook Pixel on Your Website to Split Test Your Ads

Another mistake made by beginners is that when they run ads, they don’t have a Facebook pixel installed on their website. And what they do is that they put in all the information of their target audience in one ad.

For instance, let’s say you run an e-commerce store where you sell nutritional supplements.

Now when you create an ad, it’s better to create separate ads for different aspects of an ad.

Let’s say you want to target people living in the metros, like Delhi, Mumbai, Pune, Bangalore and Kolkata.

Instead of creating one ad with all the locations, make separate ads for each location and let the pixel track the conversions.

So you’ll be able to see which city is performing better and therefore put more money into the ads for that particular city.

This tracking won’t be possible if you don’t have a Facebook pixel installed on your website.

Same thing goes with interests.

Suppose you have the following interests in mind:

  • Health and fitness
  • Nutrition
  • Names of popular fitness gurus
  • Names of brands of nutritional supplements
  • Dieting

Now again it’ll be better to run different ads for different interests to see which ad gets you the highest conversions.

The more different the interests are from one another, the more the need to create separate ads.

Split testing can also be done at ad level, where instead of just using one image for the ad, you can use two to three images and see which one works the best.

Basically, what you are doing is that you are finding a winning ad which keeps your costs low and conversions high.

That way, you make more money and your costs stay low.

Advanced marketers even split test age groups, gender and other key demographics.

Of course, split testing is something that should not only stop at Facebook ads, but should also be done for your landing pages and different objectives that you are running the ad for.

For example, if you are running ads to generate leads, you can split test different offers to see which convert more.

Let’s say, one offer you give is a discount coupon code in exchange for the user’s email address and another offer is a free e-book that you give in exchange for the e-mail address.

You can split test both the offers to see which converts better for you.

Mistake #5 – Not Understanding Facebook Ads Analytics

So from the previous points, one thing is clear – That you need to learn how Facebook ads work.

And in order to do so and make sure Facebook doesn’t take you for a ride, you need to understand what different metrics mean.

And for this you have to get familiar with the ads dashboard, which is shown below:


You should definitely familiarise yourself with three terms:

  • Reach –This represents the number of people that see your ad
  • CTR (Click through ratio) – The ratio of how many people, out of the ones who saw your ad, clicked on it.
  • CPC (Cost per click) – The amount you pay to Facebook every time someone clicks on your ad.

Generally speaking, the higher the CTR, i.e, if more people click on your ad, the CPC goes down and your ad tends to become cheaper.

This is because higher number of clicks shows Facebook that your ad is relevant to the target audience that you have chosen.

And Facebook loves relevant ads on its platform.

So it rewards you by decreasing your costs.



As you can judge by now, Facebook marketing isn’t as straightforward as many people think.

But that’s actually a good thing.


Because it actually reduces your competition.

If you know how to do things the right way, you’ll be getting things done in a more efficient manner with higher number of sales at lesser costs and that will make using Facebook a sustainable strategy for you.

Most people who go into using Facebook ads get scared when they see Facebook deducting large amounts of money per click but that’s only because they haven’t put in the required effort to dig deeper into how the whole system works.

I can guarantee you that if you do, you’ll never want to advertise anywhere else except on Facebook.

But to learn all this on your own can be a bit intimidating.

Hence, I want to point you to an amazing resource for learning Facebook advertising, which is called Facebook Advertising Secrets by Andrea Vahl.


It’s an amazing course that is a step-by-step system for learning and mastering Facebook advertising.

As you have already learned in this article, a Facebook marketer really has to learn how Facebook ads works and get very good at them to really succeed.

The knowledge of running Facebook ads the right way has enabled me to quit my day job and run a photography business that I absolutely love.

Facebook ads have the power to change your life, provided you know how to use them.

That’s why I am recommending you Facebook Advertising Secrets by Andrea Vahl.

Andrea Vahl is a very popular social media guru, who is known for simple and effective teaching style.

I would really recommend you to take this course because learning Facebook advertising on your own can be a bit frustrating because there are so many parameters to think of.

Andrea’s course will help you cut out mistakes right from the word go and you would save months and probably years of time that would have otherwise gone in learning on your own.

And why do I say this?

It’s because I am self-taught, so I know how long it took me to get good at Facebook advertising.

If I had a resource like Andrea’s course, my journey would have been way faster and much more enjoyable.

In addition to all of that, let’s not forget that unlike other skills, Facebook advertising relates to putting in our hard earned money.

So it’s essential that we learn it the right way.


I hope you enjoyed this article and wish you all the success in your endeavours.