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How to Use Facebook Advertising to Get Students and Customers For Your Training or Workshop Business

Facebook marketing is changing the way advertising and marketing works.

Gone are the days when you had to physically run around to paste flyers around the city and hand out pamphlets to fill your classes.

In this article I’ll show you how you can get students and customers just by sitting at home with your laptop.

So let’s get started.

Being in the teaching/coaching/training business is one of the best choices you can make because of the following reasons:

  • It’s a field that allows you express who you truly are by sharing the knowledge that has defined you as a person
  • It’s extremely noble as you help others to gain a particular skill set or knowledge that will help them become successful
  • You get to interact with like-minded people and form a community that is moving towards a similar goal
  • You can make a great income doing all what you love to do.

But the problem many people face is how to get clients/students/members who are interested in learning from them.

And this is where this article will help you.

It doesn’t matter what training business you are in.

You can be a personal fitness trainer, a dance teacher, a yoga teacher, a soft skills trainer, a foreign language teacher, a financial advisor or any other type of trainer who has something to share with others.

What matters is that you reach out to the people you want to share this knowledge with.

And that is where many people struggle.

Here is the reality – You can be the best teacher in the world who has completely mastered a particular subject matter and you can still end up with 0 students.



You see, while content is undoubtedly important, what is more important, especially when you begin is MARKETING.

That’s what many trainers don’t pay too much attention to.

Just because you are very good at what you teach and how you teach does not change the fact that people need to hear and know about you for you to get the chance to turn them into clients.

So you need a medium to reach out to the people who are interested in what you have to offer.

Now traditionally, this would be done by a typical offline advertising mediums like newspapers, magazines, pamphlets, flyers and what not.

But there are two main problems with that kind of advertising:

  • First, it’s not cheap. So it rules out many trainers who don’t have the resources to pay newspapers and magazines to print their ads.
  • Secondly, they are targeted. In these type of ads, you pay the publisher a set amount of money and then HOPE that it will generate some return for you.

Now both these points are of no concern to people who have loads of money. These people can afford to let untargeted ads run since they are not worried about losing money.

So at one point or the other, their ads start to work.

But I’m assuming you don’t have that much money to invest. And even if you do, keep reading as I’ll be telling you a much smarter and economical way to advertise your services.

In the last 7 years, there has been a massive shift in how advertising is being done.

And if you haven’t guessed already, the main reason for this is the INTERNET.

The internet has completely changed the game of business.


Because it has allowed advertisers to advertise to a massive amount of people FOR VERY LITTLE MONEY.

Internet and social media has levelled the game of business so small and even individual entrepreneurs can easily spread the word regarding their services and star a business.

Secondly, as we’ll learn soon, online advertising has the capability to target only those people who are interested in what you have to offer.

This laser targeting capability is actually what makes these ads cheaper and effective.

While there are a plethora of advertising options on the internet, the one that is the hottest right now is FACEBOOK ADVERTISING.

There has NEVER EVER been a more effective advertising mechanism developed in the entire history of this universe than Facebook advertising.

The only way to make you believe that is to show you an example:

Let’s say you are a Yoga teacher who is looking to get students for her class.

The tradition way of going about advertising your class would be to take all the physical effort of pasting flyers, distributing pamphlets and talking to close friends and relatives and asking them to spread the word.

Then you would hope that someone sees and hears all that and comes to you.

And if you’re rich, you would approach big publishers like newspapers and health magazines.

But the hope factor would still be present as none of the methods used are LASER TARGETED.

Now let’s say did not do all those difficult things mentioned above and instead just relaxed on your favourite couch at home, switched on your laptop, connected it to the internet and logged into Facebook.

Then you create what is known as a Facebook ad which displays your services and BOOM! You start getting clients!

Sounds easy? WELL IT IS EASY.

Let’s see the process in detail.

First let me show you how an ad looks on Facebook. See the image below:


Look at the big image in the centre which says ‘Become a certified Digital Marketer’.

Do you see the word Sponsored on top the image?

Whenever you see that, it means it’s an ad. As you can see here, the advertiser is Upgrad.

Now let’s see what happens when I click on this ad.

I click and I’m redirected to the advertiser’s website where they are displaying the Digital Marketing course that was shown in the ad, like shown below:


So, how does this ad mechanism work on Facebook?

It’s very simple:

  1. You create an ad on Facebook (we’ll soon see how this is done)
  2. You select the type of people on Facebook whom you want to show this ad to (we’ll be seeing this too).
  3. Facebook runs your ad just like the image you saw above.
  4. When people click on your ad, they are redirected to your website (that’s where you sell your product or service).
  5. Facebook charges you some amount of money when someone clicks on your ad and your aim to make the sale of your product or service to generate a profit.

Now let’s look at all this in detail.

I will create an ad for the Yoga classes that we had talked about.

Here’s how the process will work. Watch the video below:

Do you see how easy it was to create an ad and reach out to your target customers?
And all this can be done from the comfort of your home with a laptop and an internet connection.
That’s all that you need.
Learning how to use the internet and especially Facebook, can do wonders for your business in today’s world.

I hope this article helps you get an idea on how you can take your training business to another level.

I wish you all the luck! 🙂


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